Toyota Camry Super Bowl 2012 Commercial – Reinvented!

Artist: Richard Strauss
Song in Commercial: Sunrise (from 2001: A Space Odyssey)

2001: Music from the Films of Stanley Kubrick - The City of Prague Philharmonic Orchestra

More Toyota Camry Commercials

2012 Toyota Camry Commercial Description

2012 Toyota Camry Super Bowl commercial talks about reinventing the Toyota Camry. The voiceover talks while the music playing in the background is from the movie 2001: A Space Odyssey. The ad shows funny examples of how Toyota has decided to keep reinventing after they finished reinventing the Toyota Camry. These innovations are:

  • A couch made of bikini girls (or guys)
  • A police officer that doubles as a masseuse
  • Babies no longer poop and are also time machines
  • Made the DMV nicer by adding miniature golf and ice cream
  • Eliminated blender noise to only playing music by Lionel Richie
  • Plants now fight crime
  • Curtains are now made of pizza
  • Rain makes you skinny

We also hear a little bit of the song “All Night Long” by Lionel Richie. The song is coming from the blender. So there are actually two songs in this commercial.

Voiceover says:

After reinventing the Toyota Camry, we decided to keep reinventing. This is the reinvented couch. It also comes in “Men”. This is the reinvented police officer. He is also a masseuse. This is the reinvented baby, it doesn’t poop. It is also a time machine. The reinvented DMV, it’s a little nicer. The reinvented blender, it plays Lionel Richie. The reinvented plant, it fights crime. Reinvented curtains, they are made of pizza. This is reinvented rain, it makes you skinny. And this is the reinvented Toyota Camry, available with everything you could possibly want. You’re welcome.

More About Song In Commercial

This song is more commonly known as “Sunrise”, mainly because of it’s place where it’s used in the movie 2001: A Space Odyssey. It is used at the point where the apes first successfully use a tool (a weapon) and come one step closer to humanity. The song is part of a larger piece known as “Also sprach Zarathustra”, which in English means “Thus Spoke Zarathustra”. It’s first performance was in 1896, and the opening part was called “Sunrise”.

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