Target Back To School 2012 – Music Teacher

Click to check out the song "Word Up" by Cameo on Amazon.com

Click to check out the song “Word Up” by Cameo on Amazon.com

Artist: Cameo
Song Covered: Word Up!

Word Up! (7

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Target Ad Description

2012 back to school tv commercial for Target featuring a music teacher seeing a song about what kids are going to need. The song is a parody of the song “Word Up!” by Cameo. This is part of a series of fun ads with teachers singing 80’s parodies.

More About Artist & Song in Commercial

Some people may not realize this, but Cameo wasn’t some flash in the pan band. They originally formed in 1974, as a soul/funk group. When they started, they had ten members, headed by Juilliard graduate Larry Blackmon. Below is the music video for the song “Word Up!”, which was released in 1986. If you pay attention, you’ll notice that the detective trying to arrest the band was played by Levar Burton (aka The Reading Rainbow guy, and Star Trek’s Geordi Laforge).

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