JCPenney Commercial – April Is Hopping At JCP

Song in JCPenney Commercial - Lesley Gore -

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Artist: Lesley Gore
Song: Sunshine, Lollipops and Rainbows

Sunshine, Lollipops and Rainbows (Single) - 20th Century Masters - The Millennium Collection: The Best of Lesley Gore

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JCPenney Commercial Description

April 2012 JCPenney commercial in the same vein as several other JCPenny ads lately. Bright colors, brightly colored houses, and lawns that are extra green. We see a boy and a girl both holding bunny rabbits, they set them down in front of a blue house. A man with a stroller in front of a yellow house waving to a woman with a stroller in front of a blue house. Triplet boys dressed identically in a house with their mother. The carpet is blue, the walls are blue, and everyone is wearing a blue based outfit. An older man and woman standing under an umbrella in the rain in front of a pink house, they’re having a good time and he pulls the umbrella away and they get rained on. Finally we see the boy and girl from the beginning of the commercial, they’re standing in front of the same house, but this time there are lots of bunny rabbits in the yard.

JCPenney commercials have been killing it lately. The current JCPenney CEO Ron Johnson, who turned Target around in the 1990’s, is the same person who was given the job at starting The Apple Stores for Apple. Just a few months after he took over the job as CEO, JCPenney is having the best marketing push that I’ve seen them have in my lifetime.

More About Artist & Song

I often forget just how many songs Lesley Gore sings that I really like. She’s probably most famous for the song she recorded when she was 16, “It’s My Party”, and the sequel to that song “Judy’s Turn To Cry”. I’d say that my favorite song of hers is the proto-feminist song “You Don’t Own Me”. “Sunshine, Lollipops, & Rainbows” was recorded in 1963, when Gore was 17. The producer was a young Quincy Jones. Yes, apparently he has been around forever.

Song Lyrics Used

My life is sunshine, lollipops and rainbows,
That’s how this refrain goes, so come on, join in everybody
Sunshine, lollipops and rainbows,
Everything that’s wonderful is sure to come your way
‘Cause you’re in love!
You’re in love!
And love is here to stay!

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