JCPenney Commercial – 2012 Nooooo!

Artist: Mozart
Song: Requiem Mass in D Minor

Requiem Mass in D Minor, K. 626: I. Introitus: Requiem aeternam - Mozart - 100 Supreme Classical Masterpieces: Rise of the Masters

More JCPenney Commercials

JCPenney Commercial Description

2012 tv commercial for JCPenney starts out with a woman seeing a sign that says “67% OFF, Yesterday Only” and she is shouting “NOOOOO!”. A woman clipping coupons shouting “Noooo!”, a woman opening her mailbox and advertisements are falling out and she is shouting “Noooo!”. A man standing in line at dawn waiting for a “4am Blowout” sale, he shouts “Nooooo!”

I like the idea behind this commercial, although, if I was forced to see it over and over again I might find it annoying. It is part of JCPenney’s new promotion where they are doing away with sales and just lowering their prices. I’m on JCPenney’s mailing list, and there is a new sale every single week. After awhile, when EVERYTHING is on sale, essentially NOTHING is on sale. Ever walk into a Kohls and see that everything is always on sale? Well, really nothing is on sale.

Text On Screen Says

Enough. Is. Enough.
jcp 2.1.12

More about Song in Commercial

Dramatic music in the commercial is called Requiem by Mozart. Here is the full version of that song:


So according to the comments, it’s pretty apparent that you guys don’t like, hate, want to burn down JCPenney in retribution for this commercial. So for those friends who feel this way. Here is the first spoof commercial. I’m sure there will be more. If you find more, please post in the comments. Also, the commenters seem to be annoyed with this commercial, but check out this JCPenny commercial it has a lot more people up in arms.


Based off of the comments, a lot of people are annoyed by this ad. I thought I’d share my nominee for the most annoying commercial on my site, it’s a Luvs Diapers “Heavy Dooty” Championship ad. I hate, hate, hate this ad.

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140 Responses to “JCPenney Commercial – 2012 Nooooo!”

  1. Jerrilynn
    January 26, 2012 at 7:40 pm #

    The commercial is annoying. Who wants to listen to people shouting NOOOOO!? The concept for no more sales is great but the commercial turns me off. I mute my TV.

    • January 26, 2012 at 8:04 pm #


    • January 26, 2012 at 8:35 pm #

      Hey Jerrilynn…ditto. Muting is a more peaceful way of dealing. I want to also throw my shoe like Karla at the TV but its still too new.!

    • Ddmagoo
      January 27, 2012 at 12:03 am #

      JC Penny needs to read these comments. This type of advertising does not encourage sales. It encourages muting the TV, changing channels (bad for networks) and alienating customers. Shame on JC Penny for foolishly thinking their customers are idiots and would laugh at this gorilla advertising.

      • Judy
        February 3, 2012 at 7:18 pm #

        I e-mailed JCPenney this past week when I couldn’t take it anymore. I got a nice e-mail back saying they were sorry I didn’t like their commercial, and amazingly, I have not seen that particular one since! I have seen two or three others that are much more acceptable! I have a feeling I wasn’t the only one from whom they received an e-mail. Yay!

        • Judy
          February 3, 2012 at 7:31 pm #

          I e-mailed JCPenney this past week when I couldn’t take it anymore. I got a nice e-mail back saying they were sorry I didn’t like their commercial, and amazingly, I have not seen that particular one since! I have seen two or three others of theirs that are much more acceptable! I have a feeling I wasn’t the only one from whom they received an e-mail. Yay!

          PS: A few years back, there was a similar commercial for a mildew cleaner, I believe, that used the same tactic…people reacting to mildew, by screaming, one after another. (It was like a repeating nightmare when JCP made this commercial). Much like I did this time, I e-mailed the company, letting them know I was likely to not buy their product as a result of their awful commercial. It, too, eventually ended, but not as quickly as this one.

    • tvgirl
      January 27, 2012 at 11:28 am #

      i completely agree with you. it is the MOST ANNOYING commercial ever. i mute my TV too. wake up JCP! this is not a great way to get people into your store.

    • Candace
      January 27, 2012 at 1:45 pm #

      This commercial is absolutely awful. It should get the prize for the worst ever produced. Makes me really dislike JCPenny for subjecting me to it!!

    • January 27, 2012 at 8:11 pm #

      Me too! That’s one of the most annoying commercials ever.

      • DualTime
        January 31, 2012 at 9:31 pm #

        This is the worst commercial ever. My husband and I change the channel immediately!!! Bigger fiasco than New Coke!!!! The Ad agency and JCP corporate reps that approved this ad should hang their collective heads in shame. Truly a very bad idea!!

    • stressedout
      January 29, 2012 at 9:38 am #

      OMG . I can’t get to the remote fast enough to mute, block change the channel when the screaming starts. I didn’t even know it was for JCP until about the fifth time and by that time I was so angrily annoyed I just looked to see who/what is was so I could know who/what to direct my anger towards. Commericals are supposed to get you keep the product in mind, to want to buy a product to want to go to that place that has all those wonderful things we just can’t live without. etc. Just because a commerical stays with you doesn’t mean it’s a good thing. That commerical reminds me of the last time I got food poisoning after eating out. (never really got food poisoning eating out, just making a point) These advertising guru’s that wrote that commerical need to go back and have to listen to all that screaming expect this time it should be their bosses voices dubbed in. IT IS awful please stop it now. now please.

    • Lois
      January 29, 2012 at 4:41 pm #

      I agree completely; I, also, mute the tv. It, literally, freaks me out! I can’t stand to listen to people screaming !

    • January 29, 2012 at 7:16 pm #

      Honetly my passive dog went and hid in the closet and she has never done that. I thought someone outside was hurt and needed help. Please stop this. I will not shop at your store ever, until this commercial is stopped!

    • Lori
      January 29, 2012 at 8:28 pm #

      Dumbest, most annoying commercial I have ever seen. i like Penny’s but it’s almost turned me off to even wanting to go there.

    • Peggy Gillissie
      January 30, 2012 at 12:36 am #

      I am with you Jerrilynn. This is the MOST ANNOYING commercial on TV right now……well, it’s right up there with the screaming pig ad that I’m not even sure what they’re advertising! Can we PLEASE tell JC Penney to STOP this ad immediately. I, too, mute the TV whenever it comes on. Someone needs to FIRE the person that came up with that ad concept!

    • jimmyjohn
      January 30, 2012 at 8:48 pm #

      I absolutely HATE this commercial!!! Mute Mute Mute is all I can say.

    • kelly
      January 31, 2012 at 12:03 am #

      I am incensed at this commercial. The people that put this together should be fired. They have taken a masterpiece – Mozart’s Requiem – spliced two different movements together (Dies Irae and the Lacrimosa) and then screamed over the whole thing. You might as well paint a mustache on the Mona Lisa. This is really the lowest thing I’ve seen!

    • Eric
      January 31, 2012 at 12:40 pm #

      yes, worst commercial ever.

    • January 31, 2012 at 10:27 pm #

      This is by far the most annoying commercial I have ever seen and I am 65 so I have seen a few. I do not care to have my home invaded by this crazy racket. Kill the ad asap!!! From what I hear, you are losing a lot of jc penney shoppers because of it. Really, who would approve or create such a noisy annoying ad.

  2. A.G.
    January 26, 2012 at 7:46 pm #

    As of the last week of January, there is a new one with a song I’ve been looking for for years, it’s also a classical piece but more modern I think. Anyone know what it is???????????

    • findthat
      January 26, 2012 at 7:54 pm #

      I’ve heard there was another ad (which you’re speaking of) but I haven’t seen it yet. If anyone can find a video link for it, I’d love to see it.

    • January 26, 2012 at 8:32 pm #

      Only one of the greatest classical pieces Mozart ever composed. Watch the film Amadeus!

    • Maurice
      January 27, 2012 at 7:10 am #

      I can’t find the alternate ad with the song A.G is referring to, but here is a link to a different ad with the same song.

      I too have been trying to find it for the longest time!

    • Maurice
      January 29, 2012 at 4:13 am #

      A.G. I found it!!! I’ve been looking for the song for almost 4 years now. It’s “Trailblazing” By Steve Jablonsky

      • findthat
        January 30, 2012 at 1:14 pm #

        Thanks Maurice! When I find a good quality version of that commercial using that music, I’ll post it!

  3. January 26, 2012 at 8:01 pm #

    after listening to the screaming and shouting “no” ad twice in one evening I wouldn’t shop at JC Penney if you paid me to.

    • January 26, 2012 at 8:29 pm #

      Ditto. hideous — pretty sure Mozart would agree.

    • Cathey T.
      January 28, 2012 at 9:37 pm #

      I have just sat through this totally annoying commercial for the 5th time in a little over 2 hours! I will not reward JC Penney for this abomination by shopping in their store ever again!!

    • January 28, 2012 at 10:48 pm #

      Most annoying commercial I have ever heard! I hit the mute as soon as possible. Husband & I both agree we will not patronize JCPenney until this commercial is GONE.

  4. Frag
    January 26, 2012 at 8:02 pm #

    My son hates this commercial, it taught him to yell the word NOOOO!!! He cries when it comes on.

    • findthat
      January 26, 2012 at 8:03 pm #

      ha! I love it.

      • stressedout
        January 29, 2012 at 9:46 am #

        findthat too funny… are you on jcp advertising department? cuz if not I think you are the only one outside of that brainstorming group, that loves it. Nothing personal ment just glad I have my own remote 🙂

    • stressedout
      January 29, 2012 at 9:43 am #

      Makes me want to cry too frag. horrible. horrible horrible.

  5. karla rickner
    January 26, 2012 at 8:02 pm #

    I absolutely hate that stupid commercial with the people shouting. Makes me want to throw a shoe through the TV and NEVER shop at JCPenney again!!!!! Please pull the awful commercial!!!! It is so very annoying!

    • findthat
      January 26, 2012 at 8:04 pm #

      Sounds like all of the commenters agree with you! 🙂

    • January 26, 2012 at 8:31 pm #

      We need jcp marketing to know how offensive this is to so many. Wonder who they test marketed this to…and what absolute nonsense using Mozarts requiem…

  6. Vortex
    January 26, 2012 at 8:54 pm #

    One of the worst commercials ever. I watched it a few times. Now when it comes on I have to mute it or even change the channel. Really, it is so annoying. And it is played so often.

  7. Mac
    January 26, 2012 at 9:07 pm #

    I HATE that stupid commercial. Because of it you will NOT see my shopping in JC Penny. Get real JC Penny advertisers. Who wants to listen to people yelling NO NO NO and what does it mean anyway????

  8. David Berchtold
    January 26, 2012 at 9:07 pm #

    I’ve seen/endured this commercial several times tonight. The vote is in……. I hate this commercial and I, too, shall boycott the local JCP for the duration of this commercial’s life. My advise to the television stations running the commercial… “Please Stop!”. My advise to the advertising agency responsible for this commercial… Kill It. Burn The Original and promise never make another commercial. And to the cable company for which I send a payment to each month, I say, “Cancel my service!”

  9. Mac
    January 26, 2012 at 9:08 pm #

    I HATE that stupid commercial. Because of it you will NOT see me shopping in JC Penny. Get real JC Penny advertisers. Who wants to listen to people yelling NO NO NO and what does it mean anyway????

  10. Pat Gruber
    January 26, 2012 at 9:31 pm #

    Please Please can this commercial it is driving me crazy

  11. Mike
    January 26, 2012 at 9:49 pm #

    Enough IS Enough. Literally. Why do we have to be subjected to this annoying cacophony under the guise of advertising?
    NOOOOOOO don’t shop there if they think this is the way to treat customers! I am thoroughly angry at being subjected to this commercial. There IS such a thing as bad publicity. Wake up J C P!

    • Lori
      January 29, 2012 at 8:31 pm #

      Enough is Enough is right…gawd i will be glad when 2012012 is OVER!!!! So the commercial will be OVER!!!

  12. Marc
    January 26, 2012 at 11:07 pm #

    Early contender for worst tv ad 2012?! God it is annoying!

  13. Joe
    January 26, 2012 at 11:43 pm #

    This commercial grates on me every time I hear it. It’s invasive, obnoxious and just plain turns me off. I consider this to be one of the most annoying commercials of all time and I won’t be able to enter a JC Penny store without this playing in the back of my mind. Sorry JCP, you just lost a customer.

  14. Jordans
    January 27, 2012 at 6:00 am #

    Have to agree whole-heartedly that this is most annoying thing I’ve seen on tv in a while. I got up this morning and immediately began searching the web to see if I could find others who agree. I haven’t ever listened to the music in the background as the yelling is too much to listen to.

  15. Ellen
    January 27, 2012 at 6:57 am #

    I will not shop at JC Penny because of this annoying ad. (I agree most annoying ad of all time) I wish I knew who to call at JC Penny to tell them they are losing customers!

  16. Ellen
    January 27, 2012 at 6:59 am #

    I will not shop at JC Penny because of this annoying ad. (I agree most annoying ad of all time) I wish I knew who to call at JC Penny to tell them they are losing customers! It is ironic that when I have tried to submit this review it will not let me because it said that reviews posted before was too similar and it appears to be a duplicate. Obviously there is a consensus what a horrible ad that it is.

  17. Sam
    January 27, 2012 at 7:34 am #

    All I have to say is, “obnoxious!” If I did shop at JCP, I wouldn’t anymore after this insulting “teaser” campaign. It’s been running all week…it’s on all the time, all day & night on all channels..and I constantly scramble to hit the mute button.

    HOWEVER if this is what JC Penny wanted all along…to get people talking, get people noticing them, that part worked.

    If I was in the marketing dept for the company, I would pull this commercial ASAP. They are really turning off customers & potential customers. Nothing remotely funny or appealing about 30 seconds of morons screaming “no!”

  18. Jo Ann Collins
    January 27, 2012 at 8:21 am #

    J C Penny’s ad agency should be fired and that ad removed from tv immediately! Never wil step foot in
    One of their stores.

  19. Sam
    January 27, 2012 at 9:50 am #

    It could have been better if they added this. “JCP – “NO / Best Cry Ever”

  20. Fred
    January 27, 2012 at 10:38 am #

    It’s got to be the WORST commercial ever! The only other one that comes close is the screamer for American Freight.

  21. real man
    January 27, 2012 at 1:24 pm #

    Very annoying tv ad and i turn my tv off whenever this crap is on tv

  22. Jason B
    January 27, 2012 at 1:45 pm #

    Wow. Everybody hates this commercial? I kinda liked it. I’ve only seen it twice though. Normally I fast forward thru ads.

  23. kara
    January 27, 2012 at 1:48 pm #

    Did JCPenny do something that bad to you, like call your mother names? There are WAAAAY more annoying commercials out there than this one. I mean tons. I mean most.

    • Ted
      January 31, 2012 at 6:15 pm #

      I agree with Kara. I like the commercial. I get the point. It is frustrating to buy something and then have it go on sale afterwards. The question is whether the JCP ‘every day low pricing’ will be successful (which is apparently the plan as of feb 1). But part of the ‘game’ and maybe fun of shopping dept. stores versus Wmart, Target and Kmart, is catching the best sales and the deep discounts after Christmas and other seasons with the 70% off, etc etc. We shall see.

  24. theresa
    January 27, 2012 at 2:47 pm #

    Can anyone tell me – is that first screamer Kristen Johnston?

  25. sherry
    January 27, 2012 at 3:45 pm #

    This commercial is the most annoying thing I ever heard or saw…. please find something else more pleasant before I start yelling NOOOOOO!!! at the TV.

  26. king
    January 27, 2012 at 6:51 pm #

    I would never go back to JCP because of this annoying tv ad. OMG ! it is just so annoying . JCP you are not getting anymore customers with this stupid ad

  27. Bill
    January 27, 2012 at 7:46 pm #

    This is the worst commercial ever. JCP should pull it at once. I actually physically change the channel whenever this most annoying commercial comes on. JCP, you should be ashamed of yourself… who in the &*&^ would think of such an annoying commercial. I am not going to shop at JCP just to prove a point.

  28. Carole
    January 27, 2012 at 9:09 pm #

    Horrible commercial….will not shop in Penney’s again. Didn’t like the store anyway-this confirms my decision.

  29. sue
    January 27, 2012 at 10:15 pm #

    My mom and I both agree; this is so annoying; I really like JCP but am boycotting because of this… of the worst commercials ever!

    • findthat
      January 30, 2012 at 1:13 pm #

      Worst ever? Boycott? Really? Please elaborate. I’m confused.

  30. mari
    January 27, 2012 at 10:50 pm #

    I Absolutely HATE this commercial! Makes me never want to shop at JCPenny’s ever again! Not a very good move by them!

  31. lori
    January 27, 2012 at 11:11 pm #

    I love this commercial, I can’t help smiling and then laughing a tiny bit every single time I see/hear it. I can hear it from the other room and by the end I’ve wandered into the room and stand there smiling at especiallyvthe lady in brown. Oh, lady in brown, I appreciate your too-late sale outrage v. much.

  32. LaVonne
    January 28, 2012 at 1:16 am #

    STUPID, STUPID, STUPID!!! Sorry, that is all I can think of when I think about the screaming/many times louder than usual/insensitive commercial. I’m sure they have won the hearts of many stay at home mothers who may have been trying to get a baby or other children to sleep. It is SO irritating-I didn’t even know until recently that it was for JCPenny. I never left it on long enough; I either turn the TV off or I change the channel. Does Penny’s really want to be known for the low-class, no brains type of people(customers) who would find this type of dribble amusing? Much less want to shop in their store? I have enjoyed shopping at Penny’s in the past-I may need to rethink shopping there in the future if this is the type of person they will be catering to!

  33. John M
    January 28, 2012 at 2:54 am #

    I love the music and as a result of this commercial, I bought Mozart’s Requiem. Hadn’t heard it for years.

    • findthat
      January 30, 2012 at 1:13 pm #

      Good. I’m glad someone from the comments got something positive from this commercial. 🙂

  34. Homer
    January 28, 2012 at 6:53 am #

    What is the name of the actress at the end of the commercial wearing a brown blazer? I’ve seen her in a Hillshire Farms commercial, a Capital One commercial ( with Ale Baldwin), and a Hamburger Helper commercial in 2010. She is very funny.

  35. MEB
    January 28, 2012 at 11:32 am #

    It’s amazing how many “morons” do not understand advertising and will “not shop” at that store!!!!

    You people are retarded….get a life!

  36. January 28, 2012 at 11:57 am #

    Hate it hate it. the JCP commercial its so annoying

  37. Pat
    January 28, 2012 at 2:47 pm #


  38. Teri
    January 28, 2012 at 2:59 pm #

    Enough IS enough!! Hopefully, these AWFUL ads will end after their new store campaign begins. I always mute the ads and sometimes change the station.

  39. Jesse
    January 28, 2012 at 9:42 pm #

    The worse commercial ever, I mute immediately when it comes on or change the channel. I will never shop a JC Penny because I hate this ridiculous commericial. PLEASE STOP IT NOW!

    • findthat
      January 30, 2012 at 1:11 pm #

      The worst EVER?

  40. Cindy
    January 28, 2012 at 11:13 pm #

    The JCP sale commercial is the worst I have ever seen, it’s so loud and stupid. I hate it and mute the TV when it comes on. I will not be watching TBS or any station running this commercial and sure won’t be shopping at JC Penny if this is what they have to do to get business. They need to go out of business if they have to annoy anybody who watches TV just to get noticed. What rotten advertising!

  41. January 29, 2012 at 1:48 am #

    It is all over the web, people are writing the marketing execs directly to stop the commercial! The worst commercial ever. Stop screaming!!!!!!!!!
    Email addresses for the Marketing execs Michael J. Boylson Chief Markeing Officer [email protected]
    Emily Florio , Senior National Advertising Manager , [email protected]
    Ruby Anik, SVP Brand marketing [email protected]

  42. Jimmy
    January 29, 2012 at 4:45 am #

    I came here to find out if the woman at the beginning is Kristen Johnston but I see someone already asked. (also, I think the woman at the mailbox is the voice of Lisa Simpson.)
    After having read so many of the comments, though, I will say that I think the commercial and the concept are good. I can see why it might be annoying but it’s just not hitting me that way. It is amusing the amount of vitriol the commercial is stirring in people and the few of you who seem to be making life decisions based on it.

    • findthat
      January 30, 2012 at 1:10 pm #

      I’m with you, the ad is okay. I can see why it might be annoying to some, but lots of commercials are annoying. The absolute vitriol is more confusing to me than anything.

  43. Jeanne
    January 29, 2012 at 6:38 am #

    I’m on board with never shopping at Penney’s again because of this commercial. It is so obnoxious! What bunch of nerds thought up this pollution. MUTE!

  44. January 29, 2012 at 7:48 am #

    Either I didn’t post it well or no guts to post my reply!!!!!
    This TV Ad, is very PTSD for me. Please remove move it….I want shop

  45. January 29, 2012 at 12:54 pm #

    I too hate that comercal. I mute the tv too. It mekes me not to shop a jcpennys. so stop it now. Don’t want to shop at jcpennys now.

  46. January 29, 2012 at 7:27 pm #

    This commerical drives me up a wall, I can’t mute it fast enough it realllly sucks…

  47. Marilu
    January 29, 2012 at 7:54 pm #

    It is like watching a horror film. I have dozed off some times only to awaken to their horrible screams of ”Nooooo” I will not be a customer of JCPenny’s if they are this INSensitive to their viewers!!! Take it OUT!!

  48. Tom Fosher
    January 29, 2012 at 8:25 pm #

    The JC Penney screaming commercial is easily the most annoying and ridiculous commercial I have ever had to watch. I am grateful that I have a mute button on my remote and I can’t get to it fast enough when this stupid commercial starts. I am embarrassed to be of the same species as the morons responsible for putting such garbage on TV. My JC Penney’s credit card had been destroyed and I will NEVER step foot in the place again. Anyone that has anything to do with getting this commercial on the TV should be standing in the unemployment line.

  49. Sherri
    January 29, 2012 at 8:33 pm #

    Commercial is like finger nails on a chalkboard.

  50. Barbara
    January 29, 2012 at 9:16 pm #

    Just want to add my 2 cents to what everyone else is saying. STOP THE NO COMMERCIAL. It was STUPID when Target did it at Christmas time and it is definitely below JCPenney standards. Whoever came up with the stupid thing oought to be FIRED. I won’t shop at Penney’s again until you remove the commercial.

  51. Roxanne
    January 29, 2012 at 10:35 pm #

    This is the most annoying, Disgusting, distasteful, aggravating commercial ever made. I will not shop at jcp again.

    • findthat
      January 30, 2012 at 1:09 pm #


  52. Jamie
    January 29, 2012 at 10:44 pm #

    That “Noooooo” Commercial is obnoxious and disruptive. Stop it!!

  53. Jason
    January 30, 2012 at 12:17 am #

    I completely get how the screaming would get on peoples nerves after seeing the commercial multiple times, but saying that you will never shop with a well known company ever again simply because of the commercial?? That I do not get. Personally, I liked the commerical because corporate america fools customers with their “Sales”, and it really sounds like jcp is getting away from that. I guess if you dont ever want to shop somewhere based on something so trivial then thats your choice, but it seems awefully petty. I suggest you never shop at walmart either because they do far more awful things to their customers/employees/manfacturers than simply making a commercial that trys to depict a growing epidemic in a comical way.

  54. JoeB
    January 30, 2012 at 12:58 pm #

    People – Has it occurred to you that your reaction is perhaps the desired result of these ads?????? They got your attention!!!

    • findthat
      January 30, 2012 at 1:08 pm #

      I’m with you. The commercial is okay. I can see why some mind find it annoying, but definitely not worth getting worked up over. I’ve run this site for 4 years and I’ve never seen an uproar like this.

  55. Stacy
    January 30, 2012 at 1:30 pm #

    I ALWAYS mute the TV when this comes on. I don’t need this!! I barely shop at JCP and this makes me want to shop even less. I really considered emailing JCP to complain…

  56. Ila Ruby
    January 30, 2012 at 3:40 pm #

    I either mute or change the channel. I don’t need a commercial screaming at me to get me to buy products or visit a store. If J C Penney had to close stores, this should help them close more.

    January 30, 2012 at 5:07 pm #

    How can JCPenny afford to ignore us by continueing that horrible commercial. Not sure I will ever get up the courage to enter the store again and it used to be one of my favorite places to shop NOOOOOOOOOO sense in it.

  58. Wicky
    January 30, 2012 at 7:03 pm #

    I agree with most of the other comments. This is the most irritating commercial on TV. Who wants to listen to a bunch of people shouting NOOOOO!!! I mute my TV. I didn’t even know what this ad was about the first time I saw it. I think it is degrading to the company. I think something better could be made to show that the store is lowering their prices.

  59. hadassah ariel
    January 30, 2012 at 7:15 pm #

    67% Off Commercial doesn’t make me want to shop there, it is most annoying so much so that I would never shop there ever. So annoying that we mute it every time. Who is the idiot that allowed this commercial to be on TV? …… You really need to take it off the air, seriously. To hear women screaming about a sale is sick, and they even look sick shame on JC Penney.!!

  60. Barbara
    January 30, 2012 at 7:52 pm #

    I feel that this commercial is the worst annoying commercial I have ever experienced. I can not get to my mute button fast enough. At first I thought it was a Target irritating commercial and was not expecting this from JCP. Why can’t some commercials be more informative and done in a way to grab attention without all the damned hollaring crap!!!!!

  61. GTrain
    January 30, 2012 at 8:17 pm #

    This is by far the worst ad campaign in recent memory. After seeing it, the LAST thing I want to do is shop at JC Penney.

  62. lifeofReilly
    January 30, 2012 at 8:31 pm #

    That is the most aggravating advert on TV and if they think for one single minute that its a reverse psychology marketing trip, ITS NOT WORKING. I hate that advert so much I want to smash my tv everytime it comes on so now I FLICK the channel – i refuse to watch it and right now I refuse to shop at that store becuase I feel such a strong sense of hatred for that advertisement – yes, it will likely wear off but right now i dont even want to shop at your bloody store becuase I think you think we’re all stupid enough to buy into your aggitating marketing rubbish!! aaaggghhhhhhhhhh – i’ll shop at LLBEAN instead thank you very much – everyone i know hates it and no, its not memorable, its just annoying and is doing your brand more harm than good. you should fire your marketing department!!!!

  63. grandmaj
    January 30, 2012 at 8:35 pm #

    Every time the commercial comes on I turn off my volume. I use to love JCP but the commercial makes me want to never shop there again. Please STOP playing the annoying noise! Why??? Glad 2.1.12 is almost here…and hope the commerical ends…but will not be going into JCP anytime soon.

  64. January 30, 2012 at 8:51 pm #

    Actually I think it’s one of the cutest commercials yet!!!! People lighten up it’s only a boycott JCP cause you’re annoyed is so assinine,REALLY!!!!!laff’[email protected] WHINERS now that’s ANNOYING

    • findthat
      January 30, 2012 at 8:53 pm #

      I’m with you!

  65. grandma donut
    January 30, 2012 at 8:54 pm #


    January 30, 2012 at 9:41 pm #

    The NO commercial by JC Penney is absolutely the worst commercial I have ever heard or seen in my long life of being exposed to marketing ploys. Who needs to hear such awful sounds, and look at wide open mouths screaming their discontent–please, please remove this offensive content that reflects so poorly on JCPenney’s image of a store that offers excellent merchandise for reasonable prices. I do not intend to purchase ANYTHING from JCPenney until they remove this from TV, and will mute the TV as others have done.

  67. Yikes
    January 30, 2012 at 9:53 pm #

    Pull this commercial of the air NOW!!

  68. Yikes
    January 30, 2012 at 10:03 pm #

    I love this commercial don’t be hatin!!! I hope it plays on super bowl Sunday!!!!

  69. Yikes
    January 30, 2012 at 10:05 pm #

    @yikes… You are NUTS!!

  70. Elaine B.
    January 30, 2012 at 10:51 pm #

    I guess I am the only person who loves this commercial! It cracks me up. This is how I feel when I open the mailbox and all of that junk mail falls out. Penney’s is on a campaign to stop it.

  71. Kelly T
    January 30, 2012 at 11:20 pm #

    I would agree that the commercial is annoying, but I think some out there are over reacting…your not going to shop there or you called corporate to voice your opinion on their commercial…they don’t care……..
    I am always down for low prices!!

    • findthat
      January 30, 2012 at 11:35 pm #

      I couldn’t agree with you more!

  72. Vicki B
    January 31, 2012 at 12:29 am #

    I think we should all band together, go to JCP on the first day of their change to “non-sales” and at precisely 1:00 pm pull a screaming flash mob. All of us just screaming NOOOOOOOOOOOOOOO at the same time.

    • findthat
      January 31, 2012 at 12:34 am #

      Even though I don’t dislike the JCPenney commercial as much as you do, I’m in with you 100% my friend!

  73. shela taylor
    January 31, 2012 at 11:53 am #

    cannot stand!! whoever thought of this has no common sense! cannot mute it fast enough!! have enough stress in life without this. how could this make you want to shop there?

    • findthat
      January 31, 2012 at 11:54 am #


  74. Maggie
    January 31, 2012 at 3:25 pm #

    all I want to know is, the very 1st lady, where she is being viewed from above, I think is the lady who played in the sitcom with John Lithgow, Third Rock, is that her or not????????????????

  75. Sharon
    January 31, 2012 at 6:52 pm #

    I absolutely “HATE” the very “ANNOYING” “NO” commercial for JC Penney! I mute the TV every time it comes on! It makes me not want to shop at Penney’s instead of wanting to run there!!! As long as I hear this commercial, I will never shop there!

  76. Linda
    January 31, 2012 at 8:18 pm #

    Worst commerical I have ever seen. We mute it each time. Makes me not want to shop at JC Penney just because of their commercial.

  77. Therese Dempsey
    January 31, 2012 at 8:30 pm #

    did you run out of ideas?

  78. Neil
    January 31, 2012 at 9:01 pm #

    The only thing worse than children screaming is adults screaming!! A close second is pigs screaming weeeeeeee weeeeeeeee!

  79. RobinK
    January 31, 2012 at 9:28 pm #

    This has got to be the worst commercial I have ever seen/heard. It is so loud, it startles my cats and I have to mute my remote whenever it comes on. I heard that a lot of commercials are being made with loud noise to get the attention of viewers. I hate it.

  80. Garrie L. Kingsbury
    January 31, 2012 at 9:46 pm #

    The commercial showing people yelling “NO!” is highly annoying. This is so stupid in every way. I don’t watch TV that often, but I have seen this commercial too many times to hold in my feelings any longer.

    Get rid of this commercial. If your management is so feeble to think this is the way to promote your store, I think you will be closing soon. NO Customers in 2012. Such idiocy!

  81. I.Hazelhoff
    January 31, 2012 at 9:57 pm #

    JC Penney completely misses the boat with their latest ad. The screaming absolutely drives me nuts. It is annoying, intruding and counter effective. I have no desire going to JC Penney for the time being.

  82. Dee
    January 31, 2012 at 9:58 pm #

    I love JCPenney’s, to death but this new commercial annoys the hell outta me! Honestly it was funny the first 2 times I saw it, then it was being played every 5 mins…I also hit the mute button. Hopefully tomorrow Feb 1 when all of the new changes kick in, hopefully they’ll kick that commercial off!

  83. Donna
    January 31, 2012 at 10:30 pm #

    At the end of the commercial when it says ‘Enough.Is.Enough’, you REALLY, REALLY have no idea!

  84. Beth
    January 31, 2012 at 10:35 pm #

    I think it is a fabulous commercial. It had me
    Trying to find out what the heck was happening on February first. I haven’t even thought about JC Penny in years, and suddenly they are on the tip of my tounge. Frankly, if you didn’t like the commercial, you are probably not the target demographic.

  85. Random Person
    February 1, 2012 at 3:30 pm #

    duuuuuuuuude i love it

  86. Milo
    February 1, 2012 at 6:22 pm #

    I work at JCP. I have not actually seen the commercial because I don’t watch TV. But Mozart’s cool. I’ve recently started to enjoy listening to classical music. I enjoyed listening to that 🙂

    • findthat
      February 1, 2012 at 6:24 pm #

      Don’t you realize that you’re supposed to have an insane hate for this commercial? You’re supposed to quit your job out of protest. 😉 I’m glad you enjoyed.

  87. Bianca
    February 1, 2012 at 9:03 pm #

    Hate it made me so sick to my stomach………

  88. Jenny
    February 2, 2012 at 10:03 am #

    I love this commercial. I’m surprised that people don’t like it. Do you know if that is Kristin Johnson in the beginning of the commercial?

  89. February 2, 2012 at 8:39 pm #


  90. February 3, 2012 at 3:45 pm #

    REALLY! REALLY? JC Penny? Who in your marketing department decided that to have people screaming at the top of their lungs would be apealing? They should go into sales because they were able to convince what I would think very intelligent people, running this corporation….that this would convince us to shop at JCP.Every time I hear that commercial I scramble to grab my remote and switch channels because people screaming drive me crazy. I have read some of the other remarks and I certainly am not alone. Love your company…..but please stop that commercial!!!

  91. Karen Spradlin
    February 22, 2012 at 7:29 pm #

    I really can’t believe what has happened to JC Penny. From the screaming people, the winter commercial with a little kid hitting his crotch, to a hollaring auctioneer has absolutely hit the nooooooooooooo mark. The marketing has been off the mark all year. I am not sure what has happened but none of the commericals entice me to shop at JCPenny. In fact, it has done just the opposite. I don’t and won’t shop there anymore.

  92. Harriet Thompson
    February 27, 2012 at 8:03 pm #

    JC Penney, pull this commercial NOW! Please, for the sanity of all humanity!

  93. Margaret
    March 4, 2012 at 7:45 pm #

    I HATE this commercial also. Whoever wrote this should be shot, along with whichever exec at JCP actually BOUGHT this trash.

  94. April 10, 2012 at 8:58 pm #

    Stupid and very annoying .

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