Fruit of the Loom Underwear – Olympics Ribbons

Song in Fruit of the Loom commercial by Gram RabbitArtist: Gram Rabbit
Song in Commercial: Desperate Heart

Gram Rabbit

More Fruit of the Loom Commercials

Fruit of the Loom Commercial Description

2012 TV commercial for Fruit of the Loom that began airing during the 2012 Summer Olympics. The ad features women, wearing Fruit of the Loom underwear dancing around a white room with a rhythmic gymnastics ribbon. The point of the ad is that like a ribbon and their underwear, if you move, it moves with you.

More About Artist & Song in Commercial

I have to admit, before I saw this ad, I had never heard of Gram Rabbit. But I really like this song. Look below for the full music video. Gram Rabbit is a rock band from Joshua Tree, California. The name “Gram Rabbit” comes from a combination of the name of country singer “Gram Parsons” and “Jesika von Rabbit”, who is the singer of the band. They have a cult following of fans, who literally call themselves a cult, called “The Royal Order of Rabbits.” If you’re interested, check them out on Amazon or better yet, if you’re an Rdio member, you can listen to them for free.

Song Lyrics Used

I don’t know which way you’re going
I don’t really care
I just need a new direction
Freedom’s in the air
In the air

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