Audi Super Bowl Commercial 2012 – Vampire Party

Artist: Echo & The Bunnymen
Song: The Killing Moon

The Killing Moon - Ocean Rain

More Acura Car Commercials

Acura TV Ad Description

2012 Super Bowl commercial for Audi cars. This ad highlights the Audi headlights, apparently they are bright. We know this because the commercial starts out with an outdoor party at night, with people around a campfire. Then we notice that one of these people is drinking blood from a bag and a couple runs up a tree. We then see a shot of the new Audi driving, and the driver smiles and we see his vampire teeth. Back at the party, we start seeing everyone else’s fangs as well. But the man driving the Audi is actually making a blood run, bringing more blood to the vampire party.

At this point, I was annoyed. I thought: “Someone at Audi’s ad agency read an article about how vampires are popular, so they decided to do a commercial with vampires.” But the my opinion of the Audi commercial changed. As the Audi pulls up, the headlights start shining on the vampires, and one by one, they disappear into a puff of smoke. They are hissing and exploding, and the driver of the Audi, who is getting the container of blood out of the car is completely oblivious that the Audi headlights are killing everyone at the party. I must admit, I got a good laugh out of this ad.

Text On Screen Says

Daylight, now in a headlight.
Audi LED headlights.
Truth in Engineering

Song Lyrics in Commercial

Under blue moon I saw you
So soon you’ll take me
Up in your arms
Too late to beg you or cancel it
Though I know it must be the killing time
Unwillingly mine

Up against your will
Through the thick and thin
He will wait un…..

Album Cover Echo And The Bunnymen More About Artist & Song

One of the first things I think of when I think about how dark this song sounds, and the noir sound and lyrics, I think about the anecdote I read in the liner notes for this album. Apparently, the line “Fate, up against your will” was originally conceived by Ian McCulloch as the phrase, which he woke up one morning to, as “Fate up against a whale”. It sounds a lot less cool that way.

This song has been in about a billion movies (source: me), most notably Donnie Darko, Grosse Pointe Blank, and The Girl Next Door. In the movie Donnie Darko, the director was trying to use the song Never Tear Us Apart by INXS, but he couldn’t get the rights, so he settled for The Killing Moon instead.

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